Ease Up but Still Enjoy Gardening as You Age

The Fierce Dedication of a 55-Year-Old Cyclist Commuter

Senior Investment Savvy No Guarantee in Preventing Fraud

Atria El Camino Gardens Resident Celebrates 100th Birthday

Even Light Exercise Decreases Chance of Illness, Death

Medigap Changes Take Effect — Premiums Expected to Climb

Senior Health: Medication Errors Can be Deadly

Women of a Certain Age: Honey, Why Is There Caution Tape Around the TV?

Ken's Corner: What Happened to the Lady With Two Cocker Spaniels?

This Week's Columnists

SENIOR LINKS

HOME

The 50-plus market is the fastest growing, most affluent segment of our population. Spectrum’s weekly newspaper effectively targets that market and reaches the people you want to see your advertising message.

Seniors read Spectrum to be informed about the news that affects their lives, from local and national legislation to health and finance to retirement living options. Each issue also includes a community calendar, commentary and humor.

More than two-thirds of our readers consider Spectrum their primary source for information most important to their senior lifestyles.

Spectrum is the Sacramento area’s weekly senior news source — and has been for more than 41 years.

ADVERTISING OPTIONS
Display Ads — color or black-and-white
Call-A-Pro Ads — contractors, painters, plumbers, etc.
Classifieds — personals, help wanted, rentals, etc.
Legal Advertising — click here for more information

FOR RATES, CALL (916) 445-6825 OR SEND US AN E-MAIL

DESIGN & PUBLISHING SERVICES
Spectrum's Creative Services Department can handle
all your graphic design needs!
Print Ads
Programs
Brochures
Invitations
Fliers
Newsletters
Business Cards
Magazines
Letterhead

From black-and-white to slick 4-color, Spectrum can professionally design your printed material for less than an agency would charge.

Depending on the project, Spectrum also may assist you in working with printers or selling advertising for your publication.

Please let us know if you have any upcoming projects with which Spectrum may be of assistance, and we will provide you with time and cost estimates.

DEADLINES
Space reservations due by 5 p.m. on Tuesday prior to publication. Ad copy due by noon on Wednesday prior to publication.

Ads may be submitted as slicks (black and white, no half-tones) or negatives or may be e-mailed or sent on disk.

Ads should be saved as .tif, .jpeg, .eps or .pdf and must include all fonts and graphics. Spectrum’s Creative Services Department also can design your ad for you.

FOR RATES, CALL (916) 445-6825 OR E-MAIL US NOW!